Community Campaign: Social Media Video Series
The No Times Square Casino Coalition held a successful all-day rally and captured footage of the speeches. After they created the initial video to launch on Instagram, I was tasked with reviewing the 20 minutes of raw a-roll footage and editing it down into 4 additional shorter clips for social media.
Rather than just finding consecutive seconds of a speaker during their podium time, my hands-on creative direction was to find emotionally resonant themes throughout the speeches to create quick-paced messages with a sense of urgency.
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Broadway Can Only Be Here
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Added Congestion
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This is Our Home
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Safety Concerns
I marked the most compelling statements about each of those themes and then refined and polished them down to the shorter clips, resulting in engaging, fast-moving montage-style videos.
THEME: Broadway Can Only Be Here
THEME: Added Congestion
THEME: This is Our Home
THEME: Safety Concerns
Deliverables also included:
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Website design update
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Custom graphics
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Design templates for social & email
