A New Way To Think About Food
360º Integrated Campaign Activation
About
NACDS advocates for traditional drugstores, supermarkets, and mass merchants with pharmacies, collectively operating more than 40,000 pharmacies and employing nearly 3 million people, including 155,000 pharmacists.
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The goal was to reach millions of Americans through a comprehensive campaign that elevated the role of pharmacies in providing accessible nutrition education and support. It also aimed to advance public health outcomes by increasing awareness of nutrition’s role in wellness and encouraging early screenings for diet-related conditions.
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In collaboration with PR strategists and the SVP of NACDS, I led the creative direction for the campaign's brand identity and designed over 200 key assets for the campaign.​
Deliverables
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Creative Direction
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Logo/Visual identity
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Color Palette/Typography
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Brand guide
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​Generative AI implementation
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Photography art direction
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Content brainstorm sessions
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Digital and email content
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Social media graphics
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Motion graphics
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Email and digital visuals
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OOH and print collaterals
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Presentation template
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Business package collaterals
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Website design
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Campaign partner toolkit
Results
​The campaign reached millions of Americans with information and resources while empowering local pharmacies resources to amplify their own message with the campaign in alignment with health and nutrition.
Along with over 30 health organization partners and pharmacy members, thousands of local community pharmacies joined the campaign, sharing on their channels and extending the reach to their audiences.
400M+
60K+
3X
Impressions Nationwide
Biometric Baseline
Healthcare Screenings
Campaign Extensions
30+
National Health Partners and Pharmacy Members
Brand Identity
The #NourishMyHealth campaign centered around its hashtag, and since the scope of work did not include designing a logo, Montague font was used for the identity mark due to its balanced, friendly, memorable, and readable characteristics.
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Vibrant, healthy food served as the hero imagery and was set against a black background to enhance contrast and create a warm, approachable feel—avoiding an overly clinical or institutional tone.
Campaign Activation
Once launched, the campaign activation quickly surpassed 69 million impressions—ultimately accelerating to over 400 million over the course of the campaign.
Partner Amplification
Three Influencers Reached Over 3 Million Views
Social Media Strategy
I created a flexible, visually engaging design system for social media posts—enabling partners to easily share timely content tailored to their audiences.
Campaign Extension
The campaign far exceeded expectations, which led to contract extensions for over a year and plans to continue indefinitely.
Presentation Design
Select Event Collaterals
