A New Way To Think About Food
360º Integrated Campaign Activation
About
NACDS represents traditional drugstores, supermarkets, and mass merchants with pharmacies. These chains operate over 40,000 pharmacies and employ nearly 3 million individuals, including 155,000 pharmacists.
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In collaboration with PR strategists and the SVP of NACDS, I led the creative direction for the campaign's brand identity and produced all multimedia assets for the campaign.​
Overarching Campaign Goal:
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Create and launch an integrated campaign that underscores the significance of accessible nutrition education and support, particularly within the trusted setting of pharmacies.​
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Increase nutritional awareness to increase preventive screenings for diet-related conditions.
Deliverables
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Creative Direction
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Logo/Visual identity
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Color Palette/Typography
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Brand guide
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​Generative AI implementation
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Photography art direction
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Content brainstorm sessions
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Digital and email content
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Social media graphics
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Motion graphics
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Email and digital visuals
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OOH and print collaterals
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Presentation template
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Business package collaterals
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Website design
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Campaign partner toolkit
Results
​The campaign reached millions of Americans with information and resources while empowering local pharmacies resources to amplify their own message with the campaign in alignment with health and nutrition.
Along with over 30 health organization partners and pharmacy members, thousands of local community pharmacies joined the campaign, sharing on their channels and extending the reach to their audiences.
400M+
60K+
3X
Impressions Nationwide
Biometric Baseline
Healthcare Screenings
Campaign Extensions
30+
National Health Partners and Pharmacy Members
Brand Identity
I designed a clean, hashtag-based logo and identity that’s memorable and easy to apply across campaign materials.
Vibrant, healthy food served as the hero imagery, set against a black background to enhance contrast and
create a warm, approachable feel—avoiding an overly clinical or institutional tone.
Campaign Activation
After directing and designing the launch materials, the campaign activation quickly surpassed 69 million impressions—ultimately accelerating to over 400 million over the course of the campaign.
Amplification
Three Influencers Reached Over 3 Million Views
Social Media Strategy
I created a flexible, visually engaging design system for social media posts—enabling partners to easily share timely content tailored to their audiences.
Campaign Extension
The campaign far exceeded expectations, which led to contract extensions for over a year and plans to continue indefinitely.
Presentation Design
Select Event Collaterals
