Video Production
Planning | Concepting | Script writing | Storyboarding | Storyboarding ​| Filming | Directing | Editing |
Motion graphics | Talent sourcing | Post-production | Platform-specific publishing | YouTube strategies
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Product showcases
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Installation demos
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How-to educational tutorials
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Case studies
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Social media
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On-site product installations
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Tradeshow loop videos
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YouTube production
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Sizzle reels
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Interviews
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TODD ELLERBY'S STORY: EXCERPTS
Micro Documentary:
A Law Firm's Pro Bono Triumph
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Debevoise created The Holloway Project to fight for criminal justice reform and to combat racial inequality. To date, they have secured sentence reductions totaling more than 1,100 years for over 30 incarcerated men.
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​To showcase their award-winning pro bono project, we created a short documentary that highlights two of their clients and the two leading lawyers.
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​​​​​Deliverables:​
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Creative direction
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Storyboarding and scripting
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Virtual filming over Zoom
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Editing and motion graphics
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Post production
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YouTube publishing, SEO, and channel setup​
KEVIN HAYNES' STORY: EXCERPTS
DEBEVOISE PARTNER JOHN GLEESON & ASSOCIATE MARISA TANEY: EXCERPTS
Planning & Pre-Production​
Once the creative brief was completed and discussed, I presented 3 different mood boards for creative direction, and the “micro documentary" style was chosen.
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To fully understand the complex laws involved in the case, I meticulously reviewed dozens of court documents, transcripts, and news articles.
With that information, I created a minimalist but compelling storyboard outline that highlighted key legal processes while integrating authentic quotes and statements from the participants to ensure the video was both accurate and emotionally resonant.
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The storyboard outline allowed all stakeholders to have input and approval, identified key moments for b-roll images and motion graphics, and provided an efficient foundation for the editing process.


DOCUMENT REVIEWS & DISCOVERY

STORYBOARD OUTLINE

Filming & Editing
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Produced during the COVID lockdown, we filmed virtually over Zoom with the participants using iPads and standard headphone mics. Despite the limitations, I made quality-enhancing adjustments in the direction, planning, and post-production to deliver a compelling and engaging story within the budgeted gear and timeline.
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We held Zoom discussions with each person ahead of the recordings to advise on their best individual home locations for a neutral background with good lighting to ensure the frames looked cohesive throughout the video.
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We allotted extra time for each person's interview, allowing improvised content for extra footage and flexibility in editing.
EDITING

RAW FOOTAGE: 4 HOURS
FINAL EDIT: 6.5 MINUTES

COLOR CORRECTION & TOUCHUP

Post-Production & Publishing​
Once the final video was approved and completed, it was showcased on the client’s website, and a second short version highlighting Kevin was published on their LinkedIn page.
A third condensed version of the video was created for the NLADA Beacon of Justice Award ceremony.
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For YouTube publishing, I re-configured their channel as a business brand channel and performed SEO research in Ahrefs and TubeBuddy to inform copywriting of the title, description, and keywords.
This resulted in the video ranking on Google’s first page in a search for “The Holloway Project”.
I monitored the analytics for a specified time frame to report back on insights of the video's performance to help inform future video uploads.


PUBLISHING & ANALYTICS
SHORT EXCERPTS FROM THE FULL 12-MINUTE TRAINING VIDEO
B2B In-depth Tutorial Video: Category Cable Termination
This in-depth tutorial video featuring Liberty's lead product engineer has garnered nearly 800k views, over 2k YouTube channel subscribers, and sparked over 400 comments and discussions from Pro AV installers.​
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​Services:
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Pre-production video planning
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Direction
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2-camera filming with wireless lavalier microphone
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B-roll product photography
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Editing and motion graphics
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Post production
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YouTube publishing
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Print and digital marketing materials
810+k Views 6.65+k Likes 433 Comments



SHORT EXCERPTS FROM THE FULL TRAINING VIDEO
On-site Installation Video:
United Nations Event
To showcase two Pro AV installer’s expertise in setting up multiple booths and technical equipment for on-site interpreters at a United Nations event, I documented their work over an entire day, capturing both video and photographs. Then edited everything down into a complete training video for in-house purposes.
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This 15-second clip, condensed from over 6 hours of footage, encapsulates the entire installation. But don't blink!​
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​Services:
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Pre-production video planning
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Run and gun filming and photography
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Direction
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Editing
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Post production
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Publishing​
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SHORT EXCERPTS FROM THE FULL 3-MINUTE VIDEO
Bulk Cable Reel Box System Overview Video
Product showcase video featuring a Pro AV installer demonstrating the innovative 'Cool Spool' reel box system and hand truck.
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​Services:
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Pre-production video planning
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Direction
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B-roll product photography
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Editing and motion graphics
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Post production
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YouTube publishing
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Product branding
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Package design
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Print and digital marketing materials​



FULL 2-MINUTE VIDEO
Year-End Company Overview
This fun and inspirational company video highlights Media Vision’s culture, accomplishments, and continual commitment to flawless audio communications.
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​Services:
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Pre-production video planning
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Storyboarding
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Direction
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Product photography
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Editing
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Motion graphics/animation
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Post production
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YouTube publishing
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Experimental Art Videos