Branding & Identity
-
Creative direction
-
Logo identity
-
Design systems
-
Brand guides
-
Social media templates
-
Digital graphics
-
Video styling / bumpers
-
Website art direction
-
Photography
-
Print and packaging
-
Tradeshow / exhibit design
-
Presentation templates
Corporate Rebrand: A Vision for Growth
Logo BEFORE
Logo AFTER
Enchant Energy is a clean energy company based in New Mexico. They sought a professional and dynamic rebrand that would resonate with corporate investors while retaining an element of relevance for the local community.
The logo brand icon was inspired by the mechanical engineering aspect of removing air particles and storing them underground with a symbol created from the two E's in their name. Blues from the vivid New Mexico sky are incorporated along with photography from the beautiful landscapes around the community throughout the collaterals.
Deliverables:
-
Logo identity/colors, fonts, brand guide
-
Business package collaterals
-
Capabilities presentation
-
Company PowerPoint template
-
Website art direction
-
Photography art direction
-
Swag concepts
Business Package
Swag
Company Presentation Template
Presentation Deck BEFORE Rebrand
Presentation Deck AFTER Rebrand
Website BEFORE Rebrand
Website AFTER Rebrand
Website Art Direction
360º Integrated Campaign Branding and Collateral
The National Association for Chain Drug Stores (NACDS) advocates for traditional drugstores, supermarkets, and mass merchants with pharmacies, collectively operating more than 40,000 pharmacies and employing nearly 3 million people, including 155,000 pharmacists.
The goal was to reach millions of Americans through a comprehensive campaign that elevated the role of pharmacies in providing accessible nutrition education and support. It also aimed to advance public health outcomes by increasing awareness of nutrition’s role in wellness and encouraging early screenings for diet-related conditions.
In collaboration with PR strategists and the SVP of NACDS, I led the creative direction for the campaign's brand identity and designed over 200 key assets for the campaign.
Once launched, the campaign activation quickly surpassed 69 million impressions—ultimately accelerating to over 400 million impressions over the course of the campaign.
Deliverables:
-
Creative Direction
-
Logo/Visual identity
-
Color Palette/Typography
-
Brand guide
-
Generative AI implementation
-
Photography art direction
-
Content brainstorm sessions
-
Digital and email content
-
Social media graphics
-
Motion graphics
-
Email and digital visuals
-
OOH event and print collaterals
-
Presentation template
-
Business package collaterals
-
Website design
-
Partner toolkit
Deliverables:
-
Logo identity/colors, fonts, brand guide
-
Business package collaterals
-
Capabilities presentation
-
Company PowerPoint template
-
Website art direction
-
Photography art direction
-
Swag concepts
Brand Identity
Since the entire campaign revolved around the #NourishMyHealth hashtag but the scope of work did not include a logo design, I incorporated Montague font to serve as the identity, which had the perfect balance of friendly, memorable, and readable.
Vibrant, healthy food served as the hero imagery and was set against a black background to enhance contrast and create a warm, approachable feel—avoiding an overly clinical or institutional tone.
Campaign Activation
Social Media Strategy
I created a flexible, visually engaging design system for social media posts—enabling partners to easily share timely content tailored to their audiences.
Presentation Template
Rebranding a Retail Startup for National Scale
Logo BEFORE
Logo AFTER
EduKit, an online and retail store of customizable school supply kits, started as a garage-based business with a smart solution: pre-kitted school supplies tailored to each school’s specific requirements. As the business grew, they recognized that their generic branding—while enough to get them off the ground—was holding them back from reaching a broader audience.
EduKit partnered with me and my team to create a cohesive, timeless brand identity that reflected their values and earned customer trust.
The results were immediate and measurable: a 300% increase in their customer base right after launch. Today, EduKit has scaled to serve thousands of customers across the country and now operates out of a state-of-the-art warehouse with multiple fulfillment centers.
Deliverables:
-
Creative Direction
-
Business card, letterhead, Order forms
-
Custom mailer with promo code
-
Information packet
-
Posters and postcards
-
Tradeshow displays
-
Website design and development
-
Custom illustrations
A Cohesive Corporate Brand Upgrade
True Wind Capital, a leading technology-centric private equity firm, was functioning with a minimal brand identity that didn't capture their distinctive market stance and growth plans.
I developed a cohesive brand identity along with detailed guidelines to optimize their processes and maintain brand consistency across all touchpoints. This established a foundational visual ecosystem that can grow alongside their business.
Deliverables:
-
Creative Direction
-
Business card, letterhead, email signature
-
Expanded color palette
-
Brand guide
-
Company PowerPoint template
-
Social media template
-
Website art direction
-
Custom illustrations and animations
Working with existing logos
True Wind retained their existing logo and wordmark, which had already been trademarked.
My role was to develop a cohesive brand identity system with these existing logos including typography, an expanded color palette, website art direction and custom animation, business cards. memo templates, presentation templates, social media templates, company email signature, and custom icons.
Brand Guide
Business Package
Website Art Direction and Custom Animations
Custom Illustrations
Social Media Branding
Presentation Template
A Fresh Identity for a Leading Law Firm
Logo BEFORE
Logo AFTER
Getnick Law, a premier boutique firm representing whistleblowers and commercial clients, has recovered over $1 billion for their clients and for the government.
After changing their name from "Getnick & Getnick" to "Getnick Law," they needed an updated logo identity and website to reflect the new name and their deep expertise in complex investigations and litigation.
I created their new branding and led the art direction of the website redesign. The logo design integrates the "G" and "L" of their name, symbolizing Getnick's expertise in guiding clients through legal complexities.
Deliverables:
-
Creative Direction
-
Logo Identity
-
Photography Art Direction
-
Website Art Direction
-
ADA Website Compliance
-
LinkedIn Post Templates
-
Social Media Profile Banners
Website and LinkedIn AFTER Redesign
Website and LinkedIn BEFORE Redesign
A Scalable B2B Rebrand Engineered for Growth
Liberty AV Solutions, a subsidiary of WESCO International, grew into a comprehensive Pro AV infrastructure powerhouse. This transformation demanded a complete overhaul of their multimedia marketing assets.
The challenge was to create a cohesive and efficient design system adaptable to hundreds of products, from small connectors and bulk cable to larger-scale networking devices and equipment racks.
To achieve this, I overhauled the product photography and developed strategic, modular brand design frameworks that allowed seamless integration of the new product images into branded assets, ensuring consistency and efficiency across both print and digital platforms.
Collaborating with the in-house web developer, we created a robust new e-commerce website with the new branding, which immediately increased sales by 400%
Deliverables:
-
Creative direction
-
254-page print catalog with 750+ products
-
32-page product guides
-
Product flyers and data sheets
-
8-page brochures
-
Product photography
-
On-site warehouse facility photography
-
Digital and website graphics
-
Video production
-
PowerPoint presentation decks
-
Business cards and letterhead
-
Packaging design
-
Tradeshow booth design
-
Website art direction
Before
After
The new logo was supplied by Liberty's parent company, WESCO International.
Product Photography
As part of the rebrand, I art directed and photographed 100's of AV products in macro detail, achieving hero-quality pictures optimized for versatile use from catalogs and large-scale printing to e-commerce websites and digital graphics.
Additional images can be viewed here on my product photography page.
Marketing Collateral
Product flyers
Package design
Annual 254-page catalog
Quarterly 32-page product guides
Annual 16-page brochure
Tradeshow booth planning, design, and on-site buildouts
Designing for the annual trade show events utilized my full skillset as a multimedia designer to build successful event spaces for Infocomm, CEDIA, ISE International, and a variety of small roadshows.
For the booth construction, I sourced a reconfigurable truss system and finishing materials from manufacturers. I designed multiple print and digital collaterals and created video loops for the flatscreen displays.
Additionally, I custom-built product displays and assembled the entire structure on-site with the marketing team and company volunteers.
Hyperlapse video clips of the building process
3D design booth concept rendering
3D design booth concept rendering
Actual booth at tradeshow convention
Actual booth at tradeshow convention
For each event I documented every aspect of the booth construction and created a 20+ page manual with detailed color-coded instructions.
This provided the team with clear instructions to ensure an efficient, streamlined building process.
B2B Product Launch Branding with 360º Multimedia Collaterals
Media Vision The Conference Company needed a complete set of branded marketing collateral created from scratch within a short timeframe. It required a wide range of design skills, from digital and print to video, photography, and overall creative direction.
As a creative director and multimedia designer, I leveraged my diverse skillset in A/V product marketing and branding to create all of the marketing collaterals for the product launch, from concept to execution.
Deliverables:
-
Branding, creative direction, tagline messaging
-
Product photography
-
Video production
-
Print collaterals
-
Digital graphics & social media
-
Website landing page & email announcement
-
Sales presentation deck
-
Packaging & illustration
-
Trade show booths
ENCHANT ENERGY
SaaS Startup: Branding on a Budget
KUDO is an award-winning SaaS platform for streaming multilingual meetings and events from around the world utilizing both human interpreters and AI technology.
As a new start-up with no existing branding, they needed a quick and budget-friendly logo identity. I created a small but powerful branding package with a custom logo inspired by flags from around the world. It got them launched and helped to raise $27 million in funding.
KUDO was honored as one of TIME Magazine's best inventions of 2021 and is now partners with companies such as Microsoft Teams, Zoom, and Adobe Connect.
Deliverables:
-
Logo design
-
Business cards
-
PowerPoint sales deck
-
Website art direction
-
Promotional SWAG concepts
