Corporate Branding Case Study

Corporate Branding and Identity Case Study

About

Enchant Energy is a clean energy company based in New Mexico.

Their rebrand needed to be modern, clean, professional, dynamic, and scalable across all digital and print marketing materials, which their previous branding struggled with.

Enchant Energy's new branding far exceeded the client's expectations and gave them a professional and dynamic identity system to grow with.

Deliverables

Creative Direction
Logo identity/colors, fonts, brand guide
Capabilities presentation
Company presentation template
Business package collaterals
Website redesign
Photography art direction
Swag concepts

Logo Before

Logo After

A good concept test for me is if I can easily imagine the logo being animated with a natural movement, then it is likely a strong concept. Even if the client does not require an animation, just envisioning it can lead to cleaner and simpler solutions.

Discovery

After reviewing the creative brief, stakeholder interviews, and brand audit, I began the research and concept development phase for Enchant's new logo identity.

In tandem, the PR professionals and SEO specialists defined the overall messaging, tone of voice, keyword research, and website content.

The collaboration across all teams during the project lifecycle ensured that we had the right messaging with the right visuals, all working together.

Logo Concepts

I brought selected logo sketches into Adobe Illustrator to refine, and presented them internally for team feedback.

3 logo concepts were chosen and then refined further for presentation to the client.

Aside from the concept that was ultimately chosen, these are some of the other concepts that were developed.

Delivery

The winning concept was unanimously selected, setting the foundation for the brand's transformation.

The logo brand icon was inspired by the mechanical engineering aspect of removing air particles and storing them underground with a symbol created from the two E's in their name. Blues from the vivid New Mexico sky are incorporated along with photography from the beautiful landscapes around the community throughout the collaterals.

Website Design Direction

I provided art direction for the freelance web designer to create custom homepage layouts that aligned seamlessly with each logo design.

To present to the client's C-suite and Board of Directors, I built a micro website to showcase the concepts for the client. It made for an impactful "concept reveal" experience that was more immersive and efficient than the typical static presentation.