Enchant Branding Case Study | AngieDurbinDesigns

Corporate Branding and Identity Case Study

About

Enchant Energy is a clean energy company based in New Mexico.

They provide environmental services to decarbonize industry and mitigate climate change, ensure reliable energy, preserve and create jobs, and catalyze sustainable development in the diverse communities they serve.

Design Challenge

Enchant Energy sought a rebrand that would elevate their vision and resonate with corporate investors while retaining some element of local relevance.

The rebrand needed to be modern, clean, professional, dynamic, and scalable across all digital and print marketing materials which their previous branding struggled with.

Deliverables

Logo identity/colors, fonts, brand guide
Capabilities presentation
Company presentation template
Business package collaterals
Website redesign
Photography direction
Swag concepts

Logo Before

Logo After

Presentation Design Before

Presentation Design After

A good concept test for me is if I can easily imagine the logo being animated with a natural movement, then it is likely a strong concept. Even if the client does not require an animation, just envisioning it can lead to cleaner and simpler solutions.

Discover

After reviewing the creative brief, stakeholder interviews, and brand audit, I began the research and concept development phase for Enchant's new logo identity.

In tandem, the PR professionals and SEO specialists defined the overall messaging, tone of voice, keyword research, and website content.

The collaboration across all teams during the project lifecycle ensured that we had the right messaging with the right visuals, all working together.

Create

I brought the logo sketches to life in Adobe Illustrator and presented them internally for team feedback.

3 logo concepts were chosen and then refined and for presenting to the client.

Aside from the concept that was ultimately chosen, these are some of the other concepts that were developed.

Present

To present to the client's C-suite and Board of Directors, I built a micro website to showcase the concepts for the client. It made for an impactful "concept reveal" experience that was more immersive and efficient than the typical static presentation.

I worked with a freelance web designer to layout a custom home page design to match each logo design.

Deliver

Once refinements were final and approved by the client, the full suite of marketing collaterals were created and designed to match the new brand identity system.

Enchant Energy's new branding far exceeded the client's expectations and gave them a professional and dynamic identity system to grow with.