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A Cohesive Corporate Brand Upgrad​e
About​

True Wind Capital, a leading technology-centric private equity firm, was functioning with a minimal brand identity that didn't capture their distinctive market stance and growth plans.

 

I developed a cohesive brand identity along with comprehensive guidelines and collateral to optimize their processes and maintain brand consistency across all touchpoints. This established a foundational visual ecosystem that grows alongside their business.

DELIVERABLES​​​:

  • Creative Direction

  • Brand guide/color palette/typography

  • Data visualization

  • Business card & letterhead

  • Email signature

  • Website art direction

  • Social media template

  • Custom illustrations & animations

  • Company PowerPoint template

Working with existing logos

True Wind retained their existing logos and mark, which had already been trademarked.

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My role was to build a cohesive brand around these logos that could extend into all multimedia collateral and correspondence.

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Brand guide ​

The unified brand guide gave detailed instructions on typography, colors, charts, signatures, and file format usage with live links to all files.

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Business Stationery package​

The business package included print-ready InDesign business card templates and Word templates for their letterhead and internal memos.​

I included a custom email signature designed to coordinate with an instructional guide for easy deployment across the company for all employees.

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Website Art direction and Custom Animation​

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Collaborating with a freelance web designer and developer, a standout website was created that sets True Wind apart in the industry, creating a memorable experience that aligns with their core messaging.

Social media and custom-illustrated icons 

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As part of True Wind’s rebrand, I designed custom social media templates and a series of unique illustrations to enhance brand consistency across all collateral. These assets provided a cohesive, recognizable visual identity for digital and print materials.

Presentation template

 

The company presentation template included over 25 customized master slides designed to effectively communicate key messages with deep information while providing user-friendly functionality.

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An online training and instructional guide was also included for best practices in maintaining consistent formatting and layout principles.

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