Unique Video Campaign:
Expressive Slam Poetry Contest
Media Vision's mission is to enhance global audio communication. As a B2B leader, they sought an innovative marketing approach to highlight the importance of audio clarity.
The goal was to engage the community through expressive poetry and supporting local artists while emphasizing the value of professional audio solutions.
Deliverables:
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Creative direction
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Pre-production video planning
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Filming
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Editing and motion graphics
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Post-production
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YouTube publishing
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Headshot photography
Four spoken word artists were scouted from New York’s iconic Nuyorican Poets Cafe.
Challenge:
The participants had to schedule different times for their filming sessions, and renting a video production studio space with setup/teardown each time was not in the budget.
To solve for this, I created the set in my NYC apartment living room, where I could leave it intact for the 3 weeks it took to get everyone scheduled and filmed. My roommate and dog both got used to it.
😂 🎬
Results:
The campaign drove engagement up by over 47% and received accolades within the AV and conferencing industry, further establishing Media Vision’s commitment to both innovation and community engagement.
HIGHLIGHT CLIPS EDITED TOGETHER FROM THE FOUR ARTIST'S POETRY VIDEOS
Each artist was compensated for their time and was provided with complimentary professional headshots. They were encouraged to share the videos and gather votes for the chance to win a $500 prize.
APARTMENT BEFORE THE SHOOT
APARTMENT TRANSFORMATION FOR THE SHOOT
