This comprehensive tutorial video features Liberty's lead product engineer delving into the expert techniques for properly terminating a category cable.

 

ProAV installers, who regularly perform this, found the video and its quality highly valuable. They actively engaged in the comments, sparking numerous side discussions and questions. 

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To address specific inquiries, I consulted the expert (Ralph) and shared his responses in the comments, which not only benefited the audience but also increased the video's reach to a broader target audience.

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The video quality coupled with a small, focused community has put this niche video on track to reach 1 million views.

Deliverables:​

• Creative Direction

• Pre-production video planning

• 2-camera filming

• Wireless lavalier microphone

• B-roll product photography

• Editing and motion graphics

• Post-production

• YouTube publishing

• Print and digital coordinating marketing materials