Branding Case Study

True Wind Capital, a prominent technology-focused private equity firm, had been operating with just the bare bones of a brand—a logo, two colors, and an outdated website.

The brand identity did not reflect their unique market position or ambitious growth trajectory and lacked a foundation for them to cohesively build upon. I created a unified brand identity with comprehensive guidelines to streamline their processes and ensure brand consistency across all touchpoints and elevated their brand identity into an advanced visual ecosystem that can scale with their business.