A Fresh Identity for a Leading Law Firm
About​
Getnick Law, a premier boutique firm representing whistleblowers and commercial clients, has recovered over $1 billion for their clients and for the government.
After changing their name from "Getnick & Getnick" to "Getnick Law," they needed an updated logo identity and website to reflect the new name and their deep expertise in complex investigations and litigation.
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I created their new branding and led the art direction of the website redesign. The logo design integrates the "G" and "L" of their name, symbolizing Getnick's expertise in guiding clients through legal complexities.
DELIVERABLES​​​:
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Creative Direction
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Logo Identity
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Photography Art Direction
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Website Art Direction
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ADA Website Compliance
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LinkedIn Post Templates
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Social Media Profile Banners
Logo BEFORE
Logo AFTER
​As a small firm with a focused niche in whistleblower law expertise, they wanted a minimalist brand package of a new logo identity, simple brand guide, updated website, professional headshot photography, and updated LinkedIn visuals.
I partnered with a professional photographer, providing art direction and shot lists, and we conducted an on-site photoshoot at Getnick's office. This provided a full library of high-quality photographs for the revamped website and other collateral.
Website team page BEFORE
Website team page AFTER
Bio page BEFORE
Bio page AFTER
