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School Supplies in a Kit - Now that’s Smart!™

Rebranding a Retail Startup for National Scale

EduKit, an online retail store of customizable school supply kits, started as a garage-based business with a smart solution: pre-kitted school supplies tailored to each school’s specific requirements. As the business grew, they recognized that their generic branding—while enough to get them off the ground—was holding them back from reaching a broader audience.

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EduKit partnered with me and my team to create a cohesive, timeless brand identity that reflected their values and earned customer trust.

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The results were immediate and measurable: a 300% increase in their customer base right after launch. Today, EduKit has scaled to serve thousands of customers across the country and now operates out of a state-of-the-art warehouse with multiple fulfillment centers.

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​Deliverables:​

  • Creative direction

  • Logo design

  • Business card, letterhead, order forms

  • Custom mailer with promo code

  • Information packet

  • Posters and postcards

  • Tradeshow display

  • Website design and development

  • Custom illustrations 

Logo Before

Logo After

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